CUE partnered with OWL 2023, Leiden University’s Introduction Week. During every year’s OWL week, new students engage in a range of interactive and dynamic activities and gain insights into the student experience at the University as well as in the Leiden city and the Netherlands.
The Intimacy IQ Test was featured on OWL’s app, student handbook and Instagram account. During the 5-day program, from August 28th to September 1st, CUE achieved incredible outcomes together with the OWL team.
✨ 15% of OWL Week students finished the Intimacy IQ Test and self-educated about sexual consent
✨ The engagement process was 100% voluntary. While the Test was featured on the OWL App and Instagram account, it was not a compulsory activity and there was no additional promotion. The engagement was totally self-driven; students were actively pursuing consent education and self-discovery.
✨ Traditional workshops or training sessions to educate the same number of young students would have cost over fifty thousand Euros for a one-section learning.
